Interviewer: Johan
Alamgir (JA)
Interviewee: Lalit Vummiti (LV)
Designation: Graphic
Artist
Date: March 21, 2012
JA: What do you see
as the role of the visual arts in our mass-mediated world and particularly in
your profession?
LV: Visual
art is a medium of communication right? Like any sort of visual media whether
its graphic design or moving picture it’s important to influence the audience.
That’s what gets the audience excited right? To go and continue to research on
a subject and to be entertained. The role of visual art itself is to make us
relive the experience the artist had in his lifetime and share it through art.
JA: With new
communications and media technologies, imagery is almost instantly available.
Do you believe that this is having a positive or negative influence on the
industry (provide example)?
LV: I
think its definitely having a positive influence on the industry, because ever
since the Internet got invented and it integrated into our lives, it has become
easy to communicate ideas, or techniques. It is easy to access information for
anybody whether it is legal or illegal on the web and still a medium of
communication can be established.
For example, way back in the days when we had to go to the library for
research that was such a downtime. We had to wake up at a certain time, go
there and use the library card for books or even pay late fees. And sometimes
not even getting the exact research material among the books. Nowadays I can
just type a certain word in the web and get thousands of results in return.
JA: What popular
images do you see that are frequently rechanneled throughout the entertainment
industry?
LV: we see many images everyday; I mean images of rock stars
or film stars. We see many kind of promotional material for larger production
in form of imagery. This imagery can be presented in form of posters, digital
media, or photographs all these images get people to go and be a consumer. It gets people excited
about some sort of topic and then they are compelled to go and watch the movie
or buy the certain product.
JA: Are there
particular images that this industry has popularized, and or created?
LV: Yah, when
collaborating graphic and musical art field, for example the promotional
material like the Jimmy Hendrix poster in your wall. This particular poster was
published by winterland.com, so if u go to that site they will definitely have
huge collection of Jimmy Hendrix posters or other promotional material. They are
collectors and licensed publisher of those images. They are popularizing the
depiction of history of music and you having that certain poster in your wall
shows that you fit into that popular culture. That makes this art a popular
(pop) art.
JA: Who is one of
your favorite visual artist/s, and or what is your favorite style of visual
art?
LV: When talking of
favorite visual arts, I would say right this moment I couldn’t name any
particular artist from the top of my head. But if there were someone I would
truly admire, that would be director Steven Spielberg. He is a groundbreaking
visual director, and has always gifted this world with amazing movies. And also
another name like George Lucas comes to my mind as well, who is remarkable a
visual artist. He is visualizing the sound scores in a movie, and bringing that
into reality. He plays a different sort of role in the visual field, he sees
with his ears. So yah I can say these people I would look up-to when deciding
my favorite visual artist. as for my favorite style of art, I would say movies
and games have always been my top choice of visual media.
JA: How has your
knowledge of famous artworks influenced your creative process?
LV: Over the period
of formal training that I have received, yah I can truly say I have looked at
Steven Spielberg as my influence. I mean the amount of incredible work of art
that he had created have always amazed me since childhood. The movies that I
have grew up with and watched with great interest have been the Jurassic Park,
Terminator, Back to the Future. These were the movies that had left my jaw
hanging after watching. So I will always consider the man who originated these
movies, as my major influence in visual arts.
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